Articles And Guides On Freelancing

Our focus at Double Your Freelancing is to help freelancers master the business behind their business.

We’re not biased toward any technology or industry. We know that you’re looking for actionable information that you can use and immediately apply to your business. And we know that you’re here because you love what you do and want to set yourself up for success.

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  • Hard hitting, "no fluff", and highly actionable articles, guides, and courses.
  • No preference given to any particular technology or industry.
  • A more profitable and sustainable freelancing business or agency.

Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.

Brennan Dunn
Founder, DoubleYourFreelancing.com

Start A Freelancing Business

Just starting out or thinking about it? Here you'll learn how to adopt the right mindset to run your business and get your first few clients.

Branding and Positioning

The way you position and present yourself to your clients can make or break your chances with a prospect. Learn how to do position yourself the right way.

Marketing Your Business

Clients are the bedrock of any freelancing business. Learn how to reliably generate high-quality project leads.

Pricing Your Services

How you price and pitch yourself affects the quality of your clients and your income. Learn how to charge more and close more projects.

Writing Proposals That Win You Projects

Writing (and winning) proposals is critical to closing deals. There's no point in having lots of project leads if you don't know how to close them.

Project Management For Freelancers

Once you've sold a client on working with you, learn how to ensure that you consistently deliver great results.

Running Your Freelancing Business

All the advice and tools you need to run a profitable and sustainable freelancing business.

Work/Life Balance For Freelancers

You CAN freelance without sacrificing your sanity. Learn how to balance your life and your work.

Productizing Your Services

What if you could sell your services the same way you'd sell a product? Learn how to level-up your freelancing with productized consulting.

Community

Go behind-the-scenes at Double Your Freelancing and find out about upcoming conferences, meetups, and product launches.

Top Recently Published Articles & Guides

Why I’m Switching To ConvertKit

So… I’m switching to ConvertKit.

When I tweeted about it, the response was insane. After all, I’d created the leading course on Drip and those who know me know that for years I’d touted Drip as the most sophisticated, extensible, and most reliable email marketing product on the market.

But a series of changes, both at ConvertKit and Drip, led me to make this decision. And in this writeup, I’m going to attempt to talk about why I’m moving my entire business to ConvertKit.

The Problem With Positioning Your Business

What if everything you’ve been told about positioning (or niching your business) was wrong?

Or maybe not 100% wrong… but at least super risky and prone to failure, especially if you’re thinking that specializing is going to lead to fixing your lead generation problems?

Over the last few weeks, I’ve had a group of early access customers go through the first few modules of my newest course, The Blueprint.

I start the course out by focusing on positioning: Who are you selling to, What do they want, and Why should they hire you?

How To Build An Audience (And Get Clients And Referrals From It)

It’s really easy to get frustrated with finding quality client projects.

Either you’re dealing with haphazard referrals from past clients…

Or you’re waiting for that actually legitimate lead to fill out your site’s project request form…

Or you’re frustrated with competing with the world on platforms like Upwork or haggling with penny-pinchers on Craigslist…

Last week, I made a case for building an audience.

You probably understand why it makes sense to focus on building an audience. After all, exposure = an increased Luck Surface Area, which directly translates into more clients and more referrals.

But where the heck do you start?

The good news is that there’s a ton of information out there penned by a lot of really smart people. Content marketing, list building, marketing automation… there’s no better time than ever to sidestep your way to success without needing to waste too much time on trial and error.

But the bad news? Almost all of that content is for people who want to build products, created by people who build products.

I’m talking about selling ebooks, courses, plugins, software-as-a-service, membership sites, and other products that are almost always low-touch (meaning: people read a sales page, enter in their credit card details, and buy) and relatively low-cost, at least when compared to hiring a consultant.

So what should you, as a freelancer or agency owner, focus on first?

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