Branding and positioning
The way you position and present yourself to your clients can make or break your chances with a prospect. Learn how to do position yourself the right way.
Most freelancers are generalists. They’ll work with anyone, and don’t typically serve any particular niche.
We think you should put a lot of thought into your branding and the kind of clients you choose to work with. In this section, we’ll help you determine who you are, what you offer, and who you work with.
OUR VIEWS ON BRANDING & POSITIONING:
- You should pick a niche and stick with it. Find out why.
- Productized consulting helps you align your services with the exact needs of your clients. Find out how.
- You never should abandon your principles. Find out why.
Whether through 4+ years of in-depth articles, premium courses, the conferences and events I host, or my podcast, my #1 goal is to help you become a more successful freelancer.
Latest Articles on This Topic:
How Do You Get High-Value Clients?
In this article, I will attempt to answer the #1 question I get: where do I find high-value clients? By “high-value client”, I mean somebody who hires you as a…
Sidestepping The Gatekeepers
The other day I was listening to one of my favorite podcasters talk about some of the differences between podcasting and hosting a traditional radio show. He was almost giddy…
Confidence
On Monday, I did something I’ve never done before. I (virtually) spoke in front of 390 people. Had you known me just a few years ago, you’d know just how…
How Important Is Your Portfolio?
Ben writes in from the Philippines, “My biggest problem in freelancing (mine is web development) is not having enough ”good“ portfolio to show prospective clients. Do I really need to…
Does Anyone Care What You Name Your Company?
I saw an interesting discussion in the Guild. Balint was incorporating his freelancing business and is looking for naming advice. I’ve been asked this question at least a half dozen…
What’s In A Name?
Have you ever thought about what you call yourself? If you’ve been following my blog, there’s a high likelihood that you’re a “freelancer.” But if you’ve been around a while, you…
How To Spend Less Time Selling Your Freelancing Services
Deciding to become a freelancer is one of the best career decisions you can make. Where else are you able to potentially or triple your income virtually overnight, or work…
How To Build Relationships When Networking
Hi, I’m Brennan. You don’t really know me — in fact, we sorta just met. But I’d like you to hire me, sign my contract, and send me a beefy…
Positioning Your Freelancing Services
Have you ever wondered why so few people are reaching out to you through your website? What if I told you that you’re likely too general purpose for most potential…
All articles & guides on this topic
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[Video] Be a Person, Not a Faceless Organization
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The Problem With Positioning Your Business
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The Freelancer's Guide To Niching Your Business
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Do You Need To Abandon Your Principles To Become A Business Consultant?
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Positioning: How to Stop Cutting Vegetables With a Mallet
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New Industry You've Never Worked In Before? No Problem!
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Overcoming The Fear Of "Choosing A Niche"
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4 Mistakes Freelancers Make When Selling Themselves
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Should You Niche Yourself?
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What You MUST Do Differently As A High-Value Consultant
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How Do You Get High-Value Clients?
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Sidestepping The Gatekeepers
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Confidence
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How Important Is Your Portfolio?
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Does Anyone Care What You Name Your Company?
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What's In A Name?
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How To Spend Less Time Selling Your Freelancing Services
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How To Build Relationships When Networking
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Positioning Your Freelancing Services